Had a very fixed idea about a film partnership thinking that it was only about product placement and logos on posters. What DONART Film has offered is a complete gamechanger in the Czech marketing, turning the cooperation around 180 degrees. Spontaneous awareness of the SIXT brand shot up sharply and despite the pandemic, the demand increased, especially for adventure vehicles in our rental fleet: cars, motorcycles, and caravans.”

Our brand has gained new a face. Not that it would not have one before, but it gained another one from the world of show business. Normally, without the 360° film partnership, we would not have been able to start a cooperation with such a famous actor under these unique conditions.

Donart Production offered us a mix of activities that fit well into our long-term PR strategy – to raise awareness of the Soitron brand on the Czech market, including in the field of IT security. This blended beautifully with the PR communication of the film itself. We were able to provide the media with quality content that made its way into editorial sections, on networks and on the homepages of leading news servers in conjunction with Czech film and acting stars, namely Karel Roden and Igor Bareš. The result was not only the achievement of our goal of SOITRON being perceived as a leading IT security company in the Czech Republic, but also the overall positive response to the film Nightline, from which we are still benefiting today.